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Persuasion in Advertising - How to Use Persuasion Techniques in Advertising
By Michael Lee
One of the more powerful influence techniques is persuasion in advertising. Perhaps it has something to do with the fact that everyone knows the nature of advertisements, which is why even the most direct advertising slogan is excusable and even effective to consumers.
However, it's not just a case of telling people to buy this or use this, and then cite reasons. Persuasion in advertising is not that brash. Some might even go far as to say it is an art. Well, like art, you have to look at it from different angles.
Below are some tips that will help you become more successful in the field of advertising.
Know Your Audience.
This is the basic rule when it comes to persuasion in advertising. No matter how enticing the woman in a poster for a liquor brand might be, it's not going to work if your target audience is composed of straight women. They just won't go for that. The same logic......

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Approximate Word Count: 397
Approximate Pages: 2 (250 words per double-spaced page)

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