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Ebay Study

Question no. 1
Bargaining Power of Suppliers
The suppliers and alliances such as SquareTrade and Escrow.com should not have a strong bargaining power as eBay’s strong brand name should be able to attract substitutes should any conflicts arise from these current suppliers.
Bargaining Power of Buyers
Unlike the segments listed in the case study, buyers can also be divided into basically the two types of sellers that list their products to be sold on eBay i.e. the corporate companies and the small businesses and the buyers that purchase the products from these sellers. All these buyers certainly have a strong bargaining power as they are needed to sustain the growth of eBay.
Threat of new entrants
Google, even though it is not in e-tailing or online auction is a potential competitor as it is a strong trusted brand that attracts traffic and has an excellent search system. It is even said that Google is actively pursuing a profitable combination of search and e-commerce that......


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Approximate Word Count: 2794
Approximate Pages: 12 (250 words per double-spaced page)

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