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Running Head: STRATEGY: KUDLER FINE FOODS







Strategy: Kudler Fine Foods
Lisa Niebruegge
University of Phoenix






Strategy: Kudler Fine Foods
Kudler Fine Foods is an up-scale gourmet food shop that was founded in 1998 by Kathy Kudler and currently offers gourmet foods, beverages and products designed for gourmet cooking at the three stores locations in La Jolla, Del Mar and Encinitas, CA (University of Phoenix, 2007). The company has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. Kudler is interested in adding catering to its service offerings and perhaps opening a fourth store. The success of the catering service, as well as opening a fourth store, is dependent on the creation of appropriate and effective marketing strategies and company-wide changes in order to......

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Approximate Word Count: 1783
Approximate Pages: 8 (250 words per double-spaced page)

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