FratFiles

• Save Paper

Background:

Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is also known as a ‘discount airline’ compared with its large rivals in the industry. Rollin King and Herb Kelleher founded Southwest Airlines on June 18, 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio, short hops with no-frills service and a simple fare structure. The airline began with one simple strategy: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline.” This approach has been the key to Southwest’s success. Currently, Southwest serves about 60 cities (in 31 states) with 71 million total passengers carried (in 2004) and with a total operating revenue of $6.5 billion. Southwest is traded publicly under the symbol “LUV” on NYSE.

Facts:

* The......

View the rest of this paper...

Approximate Word Count: 3263
Approximate Pages: 14 (250 words per double-spaced page)

Similar Essays

1. Southwest Airlines: A Strategy Perspective
   

   Southwest Airlines: A strategy perspective Background: Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is

2. Southwest Airlines An Economic Perspective
   

   Southwest Airlines An Economic Perspective Southwest and Continental Airlines: A Managerial Economic Perspective Introduction In order for companies to maximize profits and

3. Southwest Airlines' &Amp; Fuel Hedging
   

   & Fuel Hedging A "Hedge" of the Pack: A Review of Southwest Airlines Innovative Fuel Strategy While many airlines suffer from rising fuel costs, Southwest Airlines continues to

4. Ethical Awareness
   

   offers. People then think highly of an organization like Southwest Airlines. Perspective of Obligation This perspective of ethical awareness I find a little harder to adapt

5. Strategic Business Management
   

   furniture retailing, in the way that Marks & Spencer used to. To enact a successful strategy requires that there is fit among a company's activities, that they complement each