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The media often uses images of men and women in stereotypical roles in print and non-print texts. This is quite common because society has been taught to accept groups of people with certain characteristics, especially females. They are often stereotyped by their roles in society and their image. Stereotypical women are commonly used in feature films like Legally Blonde and print texts to exploit maternal role models and sex symbols. The media uses persuasive techniques such as layout, camera angles and lighting, characters and setting to promote stereotypes.

The layout in print advertisements can mean a lot of things. The Band-aid advertisement for healing gel exploits the image of a perfect mother by the layout. The mother is holding her daughter in a protective caring pose. The mother and daughter are light haired, Caucasian, young and good-looking, they are both perfect. The characters are on the left hand side of the page, the side we see first and the heading is Healed with......

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Approximate Word Count: 700
Approximate Pages: 3 (250 words per double-spaced page)

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