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Marketing case study : YUM's

1- Analysis of potential Latin American markets for YRI………………………..….…p. 4
2- New international market entry strategy and recommendations…………p. 4

2-1 Identification of markets chosen……………………………………………………...………..……p. 4

2-1-1 CHILE…………………………………………………………………………………………………p. 4
2-1-2 ARGENTINA…………………………………………………………….…………………………p. 5
2-1-3 BRAZIL……………………………………………………………………….………………………p. 5

2-2 Overall strategy definition…………………………………………………….…………………………p. 6
2-3 Timeframe and sequencing of strategy identification…………………………………p. 7

3- Entry-mode......

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Approximate Word Count: 3144
Approximate Pages: 13 (250 words per double-spaced page)

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