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B2C / B2B Website Site Marketing Differences
E-Business EBUS 400


The B2C and B2B website site marketing differences reflected in the following paper exposes very slight differences employed by active B2C and B2B marketing strategies. In general, the B2B marketing strategy is characterized by a customized approach designed to offer the customer the right products and services that match their customer’s needs (Schneider, G., 2004).
Today’s website based marketing is more about connecting the customer to the right resources and the marketing strategy is about developing an interaction mode as the primary marketing strategy. Interaction is the key mechanism where B2b and B2C find out about how the value of products, resources, and service relationships can be maintained (Perreault, McCarthy, 2004).
With the issue of brand loyalty and customer, retention in mind the internet website site marketing strategy is based upon the social interaction strategy. Social......

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Approximate Word Count: 1068
Approximate Pages: 5 (250 words per double-spaced page)

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