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In a high competitive world market and with the increasing rational buyers a company can only win by creating and delivering the best customer value than the others competitors do. To succeed, a company needs to use the concepts of value chain.

1985, Michael Porter indentified that – a value chain is a chain of value-creating activities in order to offer the customer the level of value that exceeds the cost of the activities, than competition, thereby resulting in a profit margin. Competitive advantage comes from carrying out these activities in a more cost-effective way than competitors.

The concepts and benefits of Value Chain Analysis

The value chain analysis can be examined as to whether they provide opportunities for differentiation or cost reduction. According to Porter, the value chain model is a useful analysis tool for defining a firm's core competencies and the activities in which it can pursue a competitive advantage by following one of the two strategies:......

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Approximate Word Count: 1354
Approximate Pages: 6 (250 words per double-spaced page)

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