Avon - Hello Tomorrow Campaign
Avon, the oldest cosmetics company in the United States and the world’s largest direct seller, received a much needed boost with Chief Executive Officer (CEO), Andrea Jung, at the helm (Creed and Laichas). Andrea became the company’s first female CEO in 1994, marking the beginning of a brand turnaround (“Avon Products, Inc.”). From its humble beginning to becoming the cosmetic giant that it is now, Avon has had a number of trials and bounce backs. It’s most recent success, the Hello Tomorrow global campaign was launched in response to lacking sales in 2005 (Elliott). The campaign goal was to restructure the company, reinvest in the brand as well as the sales representatives, all while spreading the word that Avon understands and empowers women all over the globe (Creed and Laichas, Elliott).
Avon, originally named the California Perfume Company, was born in the 1880s, when David H. McConnell, a door-to-door book salesman, began to offer small bottles of perfume to......
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Approximate Word Count: 2026
Approximate Pages: 9 (250 words per double-spaced page)
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