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For-profit corporations increasingly tend to infiltrate (overtly and subliminally) our lives. One example of their interference is marketing strategies aimed at children. Adult consumers are like roaches: they tend to become “immune” to classical marketing strategies and advertisements. Today, corporations tend to by-pass this phenomenon by marketing to children instead: money is indirectly extracted from adults by manipulating their children. There are two main reasons why marketing strategies target children: because of the persuasive power children have over their parents, and because they simply are easier to manipulate. At this point we have to ask ourselves: is it ethical to market to children? Should children be protected from being marketed to?

In my opinion, it is unethical to market to children and to exploit them as consumers from such an early age on. What makes children special is their ‘pure’ way of thinking: they are still untouched by everyday......

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Approximate Word Count: 1105
Approximate Pages: 5 (250 words per double-spaced page)

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