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Swot

Kinds and Levels of Business Strategies
Rodelsa Camille Reforma
Prof. Donald Gusfa
MGT_4950_WB_58_02_2008_30: Business Policy
August 25, 2008
 
Introduction
Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives[1]. It is the process of specifying the organization's objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organization's objectives. Strategic management, therefore, combines the activities of the various functional areas of a business to achieve organizational objectives. It is the highest level of managerial activity, usually formulated by the Board of directors and performed by the organization's Chief Executive Officer (CEO) and executive team. Strategic management provides overall direction to the enterprise and is closely related to the field of......


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Approximate Word Count: 2716
Approximate Pages: 11 (250 words per double-spaced page)

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