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Marketing is the way in which an organisation matches its own human,
financial and physical resources with the wants of its customers.
Seeing as many organisations continue in business over relatively long
periods of time, it is necessary for them to plan the human, financial
and physical resources they have to offer their customers.

On the whole individuals think that marketing is simply about the
advertising and personal selling of goods and services. Advertising
and selling, on the other hand are just two of the many marketing
activities. In most cases, marketing performances are all those
connected with identifying the particular wants and needs of a
objective market of customers, and then going about satisfying those
customers better than the competitors. This involves doing market
research on customers, investigating their needs, and then making
tactical decisions about product design, pricing, promotion and
distribution.

The company that I am......

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Approximate Word Count: 275
Approximate Pages: 2 (250 words per double-spaced page)

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