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MarketPlace: Handwork of India
Strategic Plan
1. Introduction 2
2 History and Accomplishments 2
3 Leadership in Design 3
4 Recent Developments 4
5 Purpose 4
6 Strategic Objectives 5
7 Strategic Plan 6
I Positioning 6
II Product 8
III Direct Marketing 10
IV Indirect Marketing 12
V Operations 12
VI Strategic Capital Campaign 13
VII Budget 15
8 Management Team Biographies 16
9 Board of Directors Biographies 17
10 Statement of Operations 18


I. Introduction
MarketPlace: Handwork of India is an innovative and unique not-for-profit organization that uses its proceeds exclusively to increase economic opportunities for low-income women in India and to further empower these women to bring about changes in their lives, their families and their communities. MarketPlace produces high-quality women’s apparel through 14 co-operatives in India and markets these products in North America.......

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Approximate Word Count: 4251
Approximate Pages: 18 (250 words per double-spaced page)

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