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Novo Nordisk A/S In The United States

1 Introduction

In this paper I will discuss the US operations of the Danish healthcare company Novo Nord-isk A/S. Novo Nordisk is a market leader in insulin sales, and very different from all its com-petitors in the sense that the company’s primary focus is diabetes care - the company sees experience in proteins as its core skill and keeps a narrow focus in this single therapeutic area. Novo is already a market leader in the US, having replaced American competitor Eli Lilly. The US is an interesting market, since it has a huge population where a majority of people are ei-ther overweight or obese. At the same time, the US healthcare system is very different from the European one in that it doesn’t have a wide-ranging public health insurance.

I will first discuss the characteristics of the pharmaceutical industry in general and the insulin market in some more detail. I will then explain the specific characteristics of the US market, and outline what challenges and......


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Approximate Word Count: 5613
Approximate Pages: 23 (250 words per double-spaced page)

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