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P&Amp;G Merger

THE MERGER OF PROCTOR & GILLETTE: A STRATEGY NO BRAINER WITH PUBLIC POLICY IMPLICATIONS

Raymond M. Kinnunen
Northeastern University


Case Objectives and Use

This case describes the merger between FMCG (Fast Moving Consumer Goods) company Proctor and Gamble and razor giant Gillette. The merger has various advantages from a strategic perspective but also involves risks and has some Public Policy implications for the State of Massachusetts. Implications regarding loss of a number of jobs, a glut of office space , employee retirement benefits, executive compensation, and the value placed on the merger and the due diligence done by the Board of Directors of the Gillette Company are brought forth in the case. At the time of the case, Massachusetts Secretary William Galvin had asked for “copies of any records, minutes, reports or other documentation evidencing the approval of the Gillette board of directors” of the proposed merger agreement. This case is appropriate for......


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Approximate Word Count: 452
Approximate Pages: 2 (250 words per double-spaced page)

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