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There is no question in my mind that with appropriate management, we can improve the levels of innovation and creativity within organizations. There is no magic here. Innovative people are no more ‘born’ than Olympic gold medallists or virtuoso musicians. Yes, some of us are gifted with more initial aptitude, but as music and sports show, the ‘natural’ or the ‘child
prodigy’ frequently does not graduate to the top level. Hard, focused and appropriately- directed work trumps natural talent in virtually every case. The question is,
where to focus? Let us start by looking at the anatomy of the beast.

One key lesson that I took away from Lester Thurlow’s book, Head to Head, is the observation that, “Innovation in process trumps innovation in product.” Thurlow was contrasting the research investment strategies between the U.S. and Japan in the post-war years. His observation was that the U.S. took a materialistic approach to their investment, focusing on products,......

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Approximate Word Count: 1647
Approximate Pages: 7 (250 words per double-spaced page)

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