Avon Marketing Channel
History of Avon
Avon was founded in 1886 as the California Perfume Company by a book salesman named Mr. David McConnell. He got the idea of opening this company when he discovered that the rose oil perfumes he was giving away with the books were the primary reason people were buying his books not the book it self.
In 1914 the first international office opened in Montreal, Canada and in 1916 California Perfume Company first incorporated in New York State and by 1964 Avon stocks have been listed on New York Stock Exchange.
The company changed its name to Avon products, Inc., in 1939 by the new president of the company the son of the founder after the river that runs through Stratford-On-Avon in the English Midlands. The name is a tribute to McConnell's favorite playwright, William Shakespeare, who hailed from the town.
From only $500 revenues a day, which was recorded for the first time in December 1897, in 1920 the company's revenues reached $1 million a year and by 1972 it......
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