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Retailing Characteristics Of Fast Food Stores And Their Impact On Customer Sales And Satisfaction

“Retailing characteristics of fast food stores and their impact on customer sales and satisfaction”

By:-

Rajul Bhardwaj
Lecturer,
Faculty of Management Studies, Gurukul Kangri University,
Haridwar(Uttarakhand), India









Table Of Contents:-

 Chap-1 Introduction
1.1 Global Retailing Industry..……………………
1.2 The Far East Experience..……………………
1.3 The Changing Food Retailing sector in Asia..
1.4 Recognition of a Problem………………………
1.5 Objectives of the study…………………………

 Chap-2 Literature Review
2.1 Passage to India……………………………….
2.2 Food Retailing in India.……………………….
2.3 Useful Information regarding McDonald’s Corporation….………
2.4 Useful Information regarding Pizzahut Inc……………………….
2.5 Useful Information regarding Domino’s Inc……………………
......


View the rest of this paper...

Approximate Word Count: 27659
Approximate Pages: 111 (250 words per double-spaced page)

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