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Sustainability and System Change
Wal-Mart’s Pioneering Strategy
Frank Dixon
(Published on CSRwire.com, April 18, 2006)
On October 24th, 2005, Lee Scott, CEO of Wal-Mart, gave one of the most important business speeches
ever. In it, he committed the largest company in the world to making zero waste, using 100% renewable
energy and selling sustainable products. The implications are huge. These goals cannot be achieved
without broad systemic changes in areas including supply chain, regulatory and consumer awareness. To
achieve its goals, Wal-Mart is integrating system change efforts into its sustainability strategy. By doing
so, it is pioneering what may be the first sustainability strategy that actually has the potential to achieve
sustainability (sustainability relates to ensuring society survives and prospers over the long-term).
This article discusses the need to better address systemic issues that essentially compel all firms to
negatively impact society. It also......

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Approximate Word Count: 3306
Approximate Pages: 14 (250 words per double-spaced page)

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