What Is Porter’S 5 Forces?
What is Porter’s 5 Forces?
Porter’s fives forces model is a strategic analysis model that can help analyse a particular environment of a market/sector. It considers the impact and influence of 5 main forces:
1) Competitive Rivalry
2) Power of suppliers
3) Power of buyers
4) Threats of substitutes
5) Threat of new entrants.
The above five main factors are key factors that influence industry/market performance; hence it is common sense and practical to find out about these factors when working within the industry.
Where does it fit in with Category Management?
Gather Internal and External Data
Analyse Data and Generate Options
Plan and Implement Strategy
What is included in this guide?
Porter’s 5 Forces
Use of the information from Porter’s 5 Forces
Example Tactics - Reducing Competitive Forces
Which processes does the tool apply to?
SRM and Strategic Sourcing
Which other tools link to this guide?
SWOT Analysis
......
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