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According to the Customer Service Model for Inditex the proximity to the customer is the most important factor when it comes to picking a location for a new store. The ideal location, in high-street stores, is always on prime locations, in which visibility and accessibility are guaranteed.
All decisions in Inditex revolve around the customer; they are at the center of all activity, at the heart of Inditex. The goal is to offer the customer the best possible experience in his or her visit to the stores .
“The inditex business model has a vertical organization in which the decision making process is subordinate to information on the tastes of their customers”
The store represents a pleasant environment where customer meets fashion. Everything is thoroughly thought of, for this reason every store has the same layout throughout the world, minimalist and clean cut because people are more hesitant to change overall and are more receptive to the familiar. Even......

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Approximate Word Count: 1175
Approximate Pages: 5 (250 words per double-spaced page)

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