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Company History: Benetton Group S.p.A.

Company Perspectives:
Today the Benetton Group is present in 120 countries around the world. Its core business is clothing: a group with a strong Italian character whose style, design expertise and passion are clearly seen in the United Colors of Benetton and the more fashion-oriented Sisley brands, and in sportswear brands Playlife and Killer Loop. The Group produces over 110 million garments every year, over 90% in Europe.
Key Dates:
• 1955: Giuliana and Luciano Benetton buy their first knitting machine and begin selling Giuliana's woolen sweaters.
• 1965: The Benetton family forms a partnership, Maglificio di Ponzano Veneto dei Fratelli Benetton.
• 1972: The company introduces a new dyeing technique that enables on-demand production.
• 1978: The company incorporates as a limited liability company, Invep S.p.A.
• 1979: The company begins international expansion with its first stores in North America and Europe.
•......

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Approximate Word Count: 8047
Approximate Pages: 33 (250 words per double-spaced page)

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