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Vertical Integration At Sony

Vertical Integration
Back in 2002, Sony geared themselves toward a vertical strategy as reported by Rob Weisenthal, VP and CFO of Sony Corp. of America, “Under the USA umbrella, we undertook a number of vertical initiatives for each operating division. These have already produced significant operational streamlining and financial performance improvements.” As discussed in his release, Weisenthal talked about Sony Pictures Entertainment and their strategy to restructure television operations, where core programming competencies were focused on. Film and television digitalization efforts have been expanded and have engineered a significant reduction in their corporate overhead. In addition, he mentionted that Sony Music has made long strides in manufacturing consolidation, overhead reduction and the huddling of international offices. Between the two sectors of operation Sony has saved an average of $125 million by integrating its operations in a vertical fasion.
In addition......


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Approximate Word Count: 894
Approximate Pages: 4 (250 words per double-spaced page)

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