Rexona-It Won't Let You Down.
INTRODUCTION
My chosen product category is personal care product and the specific brand chosen within that category is Rexona deodorant which eliminates bad body odors. Rexona is a deodorant brand manufactured by Anglo Dutch Company, Unilever. It was developed in 1908 by an Australian pharmacist and his wife.
Currently, Rexona has at least 8 lines of deodorant. Each line features a specific quality sought in deodorants. With Rexona's unique body-responsive technology, which releases extra protection as needed, it’s known that this deodorant ‘won't let you down’.
Rexona is now one of the most preferred deodorants in the local market due to its effective and efficient marketing mix strategies. One of the major marketing mix strategies is the aggressive promotional mix activities performed by Rexona. Each promotional mix had been undertaken by Rexona in assuring its success in the industry. Rexona did their promotion steps through Advertising, Sales Promotion,......
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Approximate Word Count: 1823
Approximate Pages: 8 (250 words per double-spaced page)
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