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The marketing strategy of Red Bull can be considered as one of the most successful one over the years. Red Bull has been famous for building a beverage brand without relying on mass-media. The central component in all marketing activities of Red Bull was “Word- of mouth”. Besides, Red Bull also created “adult cartoon” advertisement, pushed trial programme, invented an extensive network of events, sponsored leading athletes of extreme sports and branded refrigerated sales units to complete their marketing strategy.
However, in order to sustain the marketing success, besides their traditional marketing campaign, we think that Red Bull need to take the following actions:
 Boosting mass-marketing campaign to embed the image of Red Bull - an energy drink- in customers’ minds: in the current harsh competition market, where multiple brands of energy drinks are available, it is hard for Red Bull to keep their position as the first choice in customers’ minds when they need......

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Approximate Word Count: 492
Approximate Pages: 2 (250 words per double-spaced page)

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