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The public relations practitioner as cultural intermediary.
Author: Cornelis A. Coetzee
Table of Contents
1. Introduction 2
2. Literature review 3
3. Theoretical approach 3
3.1 Theoretical perspective 3
3.2 Research approach 4
3.2.1 Interpretive approach 5
3.2.1.1 Hermeneutics as a metatheory 6
4. Postmodernism, globalization and culture in communication: a brief discussion 6
4.1 Postmodern communication 6
4.2 Globalization and communication 7
4.3 Multi-cultural communication 8
4.3.1 Culture and cultural identities 8
5. Conclusion 11
6. Recommendation 12
Bibliography 12
List of figures
Figure 1: Lull’s superculture 11
List of tables
Table 1: Functionalism, Conflict and Symbolic Interactionism Theories 3
Table 2: Hall’s high and low context culture 9

1. Introduction
Sir William L. Bragg said, “The important thing in science is not so much to obtain new facts as to discover new ways of thinking about them.”......

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Approximate Word Count: 5702
Approximate Pages: 23 (250 words per double-spaced page)

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