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Issues Essay

The practice of marketing is almost as old as humanity itself. Marketing was originally simply a gathering place where people with a supply performed a service with those who desired the item or service, at a pre-arranged time. However, in professional usage the term marketing has a much wider meaning and involves complex issues. Marketing is accused of creating ruthless exploitation of both consumers and workers by treating people as commodities whose purpose is to consume. ¬
Most marketers believe that marketing techniques themselves are amoral. While it is ethically neutral, it can be used for negative purposes, but it can also have a dramatically positive influence on consumer welfare. This apparent love-hate relationship is proof in itself that even skeptics find it difficult to deny the contribution that marketing has made and can make to customer satisfaction and economic value. It has contributed to both customers and suppliers quality of life by selecting profitable......


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Approximate Word Count: 771
Approximate Pages: 4 (250 words per double-spaced page)

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