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NAFTA REGULATIONS AND THEIR INFLUENCE ON INTERNATIONAL MARKETING
• Even thought that the concept of marketing is similar around the world, the marketing factors such as input costs, price, advertising and distribution most likely will differ greatly in the countries in which the company will develop the marketing strategy of the products or services.
• When a company prepares an international marketing strategy they have to evaluate many factors: political environment, cultural, legal and demographic environment.
• The trade agreements like the NAFTA, for example, affect profoundly the international deals and exchanges because of trade barriers created by these agreements. The NAFTA affects global marketing of products by putting limitations on the companies that would like to enter the member countries (US, Mexico and Canada). NAFTA has many patents and trademark protection policies, import regulations and higher tariffs for the non member countries (advameg). Source:......

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Approximate Word Count: 340
Approximate Pages: 2 (250 words per double-spaced page)

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