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UNIVERSITY OF HERTFORDSHIRE
THE BUSINESS SCHOOL


BUSINESS STRATEGY
3BUS0014

LESLIE FITZHUGH

COURSEWORK:
RYANAIR CASE STUDY




BY:
SARAH ANTONY
LIDYAH GUNARATNAM
VIGITHA KIRITHARAN
SAADIA PERVEZ
JOSEPHINE

HAND IN DATE:
04/12/2003
12:30














Brief Introduction
About Ryanair
(See appendix A for a complete breakdown of Ryanair’s history and future plans)

Ryanair was launched in 1985 with a daily flight between Waterford and London Gatwick. A year later, Ryanair broke the cartel of Aer Lingus and BA on the Dublin to London route. Over the next 3 years, Ryanair expanded rapidly. Under a new management team, a major overhaul of the airline was undertaken in 1990/91 and was relaunched as the first of the new breed of ‘low fares/no frills’ airline. Ryanair is Europe’s largest low fare airline with 76 low fare routes to 13 countries in Europe carrying over 12 million passengers. It is the second largest scheduled airline......

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Approximate Word Count: 4951
Approximate Pages: 20 (250 words per double-spaced page)

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