FratFiles

• Save Paper

Carnival Corporation (2002)

I. CASE ABSTRACT

In 2002, the biding war between Carnival and Royal Caribbean Cruise Line for the Princess Cruise Line ended. Carnival’s bid of %5.67 billion was accepted by Princess’s management, the war had lasted for almost a year,
Princess had 11.9% market share and Carnival had 31.9% - a potential
market share of 53.8%.

After the terrorist attack on New York City and Washington, D.C. on September 11, 2001, customers for cruises dropped out of the market. The 2002 bookings were down 9%. Everyone in the industry was affected and led to several bankruptcies.

Carnival Cruise Lines, Inc. was founded by Ted Arison in 1972. From its inauspicious beginning, Carnival became known for fun-filled Caribbean cruises. Ted retired in 1990 as Chairman. His son, Micky Arison, CEO, then became Chairman. Carnival is considered a “Controlled Foreign Corporation” (CFC), which exempts shipping operations of a corporation from income tax.......

View the rest of this paper...

Approximate Word Count: 2846
Approximate Pages: 12 (250 words per double-spaced page)

Similar Essays

1. Carnival Cruise Case
   

   carnival cruise case Carnival Corporation (2002) I. CASE ABSTRACT In 2002, the biding war between Carnival and Royal Caribbean Cruise Line for the Princess Cruise Line ended.

2. Carnival Cruise Lines Case Analysis
   

   Carnival Cruise Lines Case Analysis Carnival Cruise Lines is the largest cruise company in North America and carries more than 60,000 passengers a week. The Carnival experience is

3. Carnival Case Study
   

   Carnival Case Study Carnival Cruise Line Customers - Variety of different lifestyles and budgets. Products or services - Vacations through cruise brands. Markets - World, not very

4. Carnival Cruise Analysis
   

   Carnival cruise analysis . Management Summary Carnival Cruise Lines (CCL) is the leader of an industry experiencing growth in both capacity and customer base. The company is

5. Case Study Of Carnival Corporation
   

   Case Study Of Carnival Corporation The history of the Carnival Corporation begins in 1972, when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American