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- In North America the discipline's largest branch, cultural anthropology, applies the comparative method and evolutionary perspective to human culture. Culture represents the entire database of knowledge, values, and traditional ways of viewing the world, which have been transmitted from one generation ahead to the next — nongenetically, apart from DNA — through words, concepts, and symbols.
Cultural anthropologists study humans through a descriptive lens called the ethnographic method, based on participant observation, in tandem with face-to-face interviews, normally conducted in the native tongue. Ethnographers compare what they see and hear themselves with the observations and findings of studies conducted in other societies. Originally, anthropologists pieced together a complete way of life for a culture, viewed as a whole. Today, the more likely focus is on a narrower aspect of cultural life, such as economics, politics, religion or art.
Cultural anthropologists seek to......

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