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Consumer Behavior
WS/2006-2007







“VIRAL MARKETING
OR
WORD OF MOUTH’’









Yan Ping
Arthur Krivosheev





Table of contents




1. Introduction


2. Background


3. Key concepts of Viral Marketing



4. Types of Viral Marketing


5. Advantages of viral marketing



6. Efficient usage of viral marketing


7. Conclusion and forecast of viral marketing








1. Introduction
“If the marketing is warfare – than word of mouth is the biological warfare�

This analogy might sound a little bit dangerous but we liked it because it reflects the exact meaning of Viral Marketing, or as it also known: Word of Mouth. The spread of information from person to person by the meaning of communication between these two. Today, in our fast developing world the volumes of information that passes in front of our perception organs are so enormous and contains so much data in form of......

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Approximate Word Count: 3796
Approximate Pages: 16 (250 words per double-spaced page)

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