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Student

Media Comparison Paper
Comm/470

8/25/2008









The company that I have chosen is Wal-Mart due to the fact that several times over the past year I have purchased product that were advertised both in mailed flyers and online advertisements. As one of the biggest if not the biggest retailers both here in the US and over seas they have become very adapt at figuring out what consumers needs and desires are. Over the next several paragraphs I will discuss the different areas that have managed to push them forward and leave there one time competitors in the dust.
Printed Material
In there print media they have grown from the one page typical flyer that was added to your Sunday paper to a multiage glossy flyer that highlights there products and overall cost savings when compared to traditional store selling the same products. They started adding a mixture of sales associates and there families instead of flashy models to there advertisements as a way of connecting to......


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Approximate Word Count: 1052
Approximate Pages: 5 (250 words per double-spaced page)

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