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SUMMARY:
Research can be rightly said the blood of each organization, no matter what type of business it deals in. The word research derives from the French recherche, from rechercher, to search closely where "chercher" means "to search" (see French language); its literal meaning is 'to investigate thoroughly'.
It is the act of gathering information about a market or customer, which will help progress or enable a sales approach. It also means investigation or experimentation aimed at the discovery of new theories or laws and the discovery and interpretation of facts or revision of accepted theories or laws in the light of new facts and Exploration is the act of searching or traveling for the purpose of discovery, e.g. of unknown people, including space (space exploration), for oil, gas, coal, ores, caves, water (Mineral exploration or prospecting), or information.
There are three types of research in marketing research project
(Exploratory, Descriptive and Causal Research). The......

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Approximate Pages: 12 (250 words per double-spaced page)

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