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J ÖNK Ö P ING INT E RNA T I ONA L B U S INE S S S CHO O L
JÖNKÖPING UNIVERSITY
Foreign Market Analysis
Should enter France?
Master thesis within International Marketing
Authors: Jarne, Marion
Tunbjer, Michael
Tutor: Anderson, Helen
Jönköping June 2006
INT E RNA T I ONE L LA HAND E L S HÖ G S KOLAN
HÖGSKOLAN I JÖNKÖPING
Utländsk marknadsanalys
Bör gå in i Frankrike?
Magisteruppsats inom internationell marknadsföring
Författare: Jarne, Marion
Tunbjer, Michael
Handläggare: Anderson, Helen
Jönköping Juni 2006
i
Acknowledgements
The work of this thesis could not have been possible without the help of certain people.
We would especially like to thank Jonas Hedberg, the regional director of Oriflame Western
Europe, for giving us great support and advice in our research.
We would like to thank Oriflame in general for providing us with material support in order
for us to conduct our empirical research.
We would like to thank our tutor, Professor......

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Approximate Word Count: 83900
Approximate Pages: 336 (250 words per double-spaced page)

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