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A Product Mix Rooted in History and Culture
Developing an appropriate product mix is key to Gallardo's achieving its growth ambitions and to successfully move to sell and market its products south of the border in Mexico. We know for certain that people in Mexico still place flavor above convenience, so developing products that are only convenient would lead to certain failure for Gallardo's in Mexico. To date, the company has achieved its success by offering a product mix that includes sauces, seasonings and salsas that were aligned with its Tex-Mex restaurant flavors. Though this mix helped the company earn significant market share in major areas of the United States, modifying this mix will be key to helping it achieve similar success, and what Eric Meyer, CEO of Gallardo's Salsa and Sauces, would consider a "win," in Mexico. And, more importantly, for Gallardo's to differentiate itself from California brands, its main competitor in the Mexico.
Gallardos must include the main......

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Approximate Word Count: 266
Approximate Pages: 2 (250 words per double-spaced page)

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