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CONTENTS



ACKNOWLEDGEMENT
INTRODUCTION
EXECUTIVE SUMMARY
COMPANY BACKGROUND
SITUATION ANALYSIS
SWOT ANALYSIS
SEGMENTATION STRATEGY
MARKET RESEARCH
MARKETING PROGRAM
CONCLUSION
BIBLIOGRAPHY











ACKNOWLEDGEMENT


We wish to express our sincere thanks to Ms. Aparna Goel, Lecturer Consumer Behaviour, and FACULTY- AMITY BUSINESS SCHOOL for giving us the opportunity to work on this exciting project. This has given us the insight of how the various theoretical concepts are applied in an organization.


We are also grateful to MS. NARISHIMA – TITAN REGIONAL OFFICE and Mr. SURESH MAHBOOBANI, Proprietor “THE WORLD OF TITAN� – USMAN ROAD for their valuable inputs which helped enrich this project.















AN INTRODUCTION


Remember when the only Indian wristwatch brand you could buy came in a clutch of clunky models, one more ordinary than the other, when the......

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Approximate Word Count: 8963
Approximate Pages: 36 (250 words per double-spaced page)

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