Ethics And The Sportswear Industry
Ethical Issues affect every kind of business, from the smallest to the largest multinational company, for this essay I shall limit my investigation to the ethical concerns surrounding the very lucrative sportswear industry, the sports wear supply chain, and how it impacts on the lives of people world wide.
Sportswear marketing is now aimed at all sectors of society, irrespective of age, sex or social class, it has grown into a multi million dollar industry (Lancaster & Reynolds, 2005). Although sportswear is essential for athletes and sports players, millions of people the world over buy and wear branded sports clothes and shoes, and every year the market is increasing. Powerful Global brands in the west, such as Nike and Reebok, spend millions of dollars on advertising and promotions (Douglas, 2004). These global brands do not own their own factories but contract factories in third world counties to do the manufacturing keeping the cost down and maximising the profits. These......
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Approximate Word Count: 2864
Approximate Pages: 12 (250 words per double-spaced page)
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