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Tabloid Content

“The success of News Ltd is based on tabloid content”
1. Introduction
News has always been a matter of commerce, and it has always entertained as well as informed (Barkin 2003, p.64). News Ltd, undeniably, has focused on tabloid content in order to derive an enormous benefit from it. To rise fame, broadly speaking, News Ltd has exploited the interest of the target audiences, crucially by appealing to their human side. This is to say that the success of New Corporations is mainly contributed by tabloid contents.

2. What is tabloid?
Traditionally, as Barkin (2003, p.61) defined, tabloid referred to the size of a page in a newspaper, its papers had smaller pages and often contained sensational contents. However, there is another aspect that worth mentioning when we use this term. Tabloid primarily covers “soft news” which arouses the curiosity and appeal to human sides (Turner 2006, p.10). Frequently, they are amusing or enjoyable stories, like gossips or personal......


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Approximate Word Count: 1313
Approximate Pages: 6 (250 words per double-spaced page)

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