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Swot

SWOT analysis
From Wikipedia, the free encyclopedia
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SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Richard D.who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.

Contents [hide]
1 Strategic and Creative Use of SWOT Analysis
1.1 Strategic Use: Orienting SWOTs to An Objective
1.2 Creative Use of SWOTs: Generating Strategies
1.3 Evidence on the Use of SWOT
2 Internal and external factors
3 Use of SWOT Analysis
4 SWOT-landscape analysis
5 Corporate planning
5.1 Human resources
5.2 Marketing
6 See also
7 References
8......


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Approximate Word Count: 1780
Approximate Pages: 8 (250 words per double-spaced page)

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