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T-Series

T-SERIES & MUSIC PIRACY
Initially, Gulshan's cover versions featured only old Hindi film songs. Gulshan got unknown singers to sing these as their rates were low and Gulshan was able to make good margins on the overall deal. Soon, he began making cover versions of new movies as well. Though the cassettes always made it clear in small print that these were not the original recordings, the consumers were not always savvy enough to read the small print.
During the early 1990s, Gulshan released a number of albums featuring religious songs. These were fairly successful. He even acted in, sang for and directed a few of the videos of such songs. These were run on the state-owned television channel Doordarshan. T-Series also began producing Hindi films. One of the company's first ventures, the musical 'Aashiqui,' was a huge success. This was followed by many more movies, a majority of which flopped. However, the music of these movies was a success in almost all the cases. The success of......


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Approximate Word Count: 1580
Approximate Pages: 7 (250 words per double-spaced page)

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