Dunkin' Dunuts
Business Overview
Dunkin' Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts has more than 7,200 restaurants in 30 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc1. Despite what the name of the company suggests, Dunkin’ Donuts’ major revenue generator is beverage sales which accounts for approximately 70%, as compared to donuts that generate only 14% of the sales2.
Mission Statement
“The company's mission is to thrill customers, enrich stakeholders and build powerful brands3.”
Recent Business News
In recent undertakings, the company is expanding on a large scale by launching its most aggressive expansion plan to triple the number of units from 5,300 to 15,000 by the year 20204. Starting October 2006 and ending September 2007, Dunkin' Donuts signed development agreements totaling nearly......
View the rest of this paper...
Approximate Word Count: 1612
Approximate Pages: 7 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
Dunkin' Dunuts
Dunkin' Dunuts Business Overview Dunkin' Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a
-
-
-
-
Frat Files
Members
Information
© 2009 FratFiles.com.