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The Solution
ZERO INVENTORIES: Typically industries that provide a service.

• Advertising Agency: E
o High receivable collection in days is indicative of advertising consulting firms i.e. projects are worked on and work is billed only after the work has been completed. In this case, ad campaigns are produced and run after which advertising firms then charge for services rendered. (CR)
o A large portion of their liabilities is devoted to accounts payable simply due to pending payments to various media outlets they utilize to run ad campaigns on behalf of their clients. (CR)
o Considering collection days, the largest proportion of their asset needs to be their account receivables as the agency allows it to grow and then charges back the customer.
o In addition very little asset is required in terms of plant and equipment as much of the consulting is rendered through representatives traveling on site.
• Airline: M
o The airline industry is expected to have the lowest......

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Approximate Word Count: 1570
Approximate Pages: 7 (250 words per double-spaced page)

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