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This essay is going to analyse the use of focus groups as a research method in modern day social sciences. The disadvantages and the advantages will be discussed, and furthermore the use of focus groups as a research method against using other research methods will be evaluated. A case study will also be reviewed in order to describe the use of focus groups; furthermore the case study would be critically discussed in order to reflect on the success or the failure of the study. Using this case study, a dissertation topic will be written about; the dissertation topic that one has chosen is how Muslim women keep in touch with British culture as well as their own Islam culture when there are so many contradictions between the two.
A focus group is becoming a more common technique in order to interview participants, they have been used in market research since the 1920s (Basch, 1987), and they were also used to gauge the public’s morale during world war two, by Merton (Merton and......

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Approximate Word Count: 5061
Approximate Pages: 21 (250 words per double-spaced page)

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