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JetBlue Airlines

Strategic Management Case Analysis

Introduction to the Company

History of the Firm
JetBlue was established in 1999, and was the third airline start-up for founder and CEO David Neeleman. Neeleman managed to gather $130 million, the most ever raised for a start-up airline, from investors that included Chase Capital and financier George Soros. With the large start-up capital he purchased new Airbus A320 jets equipped with satellite TV, a first in the industry. In 2004 the company ordered an additional 30 new A320 aircrafts from Airbus. The airlines first flight was from New York to Fort Lauderdale in 2000. During the year, the airline added nine more destinations in California, Florida, New York, Utah, and Vermont. By 2001 the airline was operating 20 new A320s with an ambitious 131 on order (JetBlue Airways Corporation, n.d.).
The terrorist attack of September 11, 2001 crippled the airline industry, however, JetBlue continued to expand its network, and......

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Approximate Word Count: 6492
Approximate Pages: 26 (250 words per double-spaced page)

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