Southwest Airlines Co. - 2004
Company Background
Southwest Airlines is an airline company that actually went into business on February 20, 1968 after the Texas Aeronautical Commission approved their plans to fly between three cities. Before the name was changed to Southwest Airlines, the company name was called Air Southwest Co. The founders of this company were two men named Rollin King and Herb Kelleher.
In the 1980s and 1990s, Southwest further expanded and by 1993 it was serving 34 cities in 15 states. It then moved across California, then to the Midwest states, and then to the Northwest states. Afterwards it then went to Florida and onto the East Coast. Southwest dominated the markets really quickly and dominated the markets with its low prices and no- frills (extras or add-ons). After it firmly established itself to the major states, some competitors within some markets soon withdrew, allowing the airline to expand even faster than expected.
During that time, Southwest was currently the......
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