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Packaging Persuasion

When purchasing products today, Americans tend to focus more on the packaging rather than the actual product inside, making this century all about looks. From different brands of breakfast cereal to the cosmetics or beauty products we use, packaging holds great value and meaning.
Packages are full of persuasion and appeal. What is eye catching and attention grabbing is what wins the buyer; the package is what makes the product. Most Americans depend solely on the packages’ appearance to determine whether the product id worth buying. Packaging has a great influence on American consumption.
“Packaging is the temptation. In many cases, it is what makes the product possible. But the package is also useful to the shopper. It is a tool for simplifying and speeding decisions.” (What’s In A Package, 93) Today packaging has become essential to the consumers’ decision on what to purchase. Rather than looking on the side of the package, the part of the......

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Approximate Word Count: 733
Approximate Pages: 3 (250 words per double-spaced page)

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