Jetblue Capabilities Analysis
Capabilities Analysis of JetBlue Airlines
JFK Hub
The JFK Airport hub in New York City is a tangible physical resource of JetBlue. This hub provides significant size and location capabilities. The airport is a large population center, with 19 million people within the 60-mile radius. The hub is also at the heart of some underserved markets, including upstate New York and the New England region. This resource also has political support from the state government. This support allowed JetBlue to be exempt from the High Density Rule at JFK, a major barrier to airline operations at the airport. Going beyond the Harvard case, JetBlue has recently built an entirely new terminal at JFK, which provides customers with a differentiating experience. The JFK hub provides significant value to the company with all of these capabilities. However, the hub is by no means rare, or costly to imitate by competitors.
Airline Fleet
JetBlue’s airline fleet is another tangible physical......
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Approximate Word Count: 492
Approximate Pages: 2 (250 words per double-spaced page)
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