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Motorola Swot

SWOT Analysis
Strengths
There is a significant renewal for Motorola in 1997 -- one that included management changes, a return to growth in profits, the departure from certain nonstrategic businesses and the beginning of industries such as low-earth-orbit satellite manufacturing. Sales in 1997 rose 7% to $29.8 billion from $28.0 billion in 1996. Earnings were $1.18 billion, or $1.94 per share, up from $1.15 billion or $1.90 per share, in 1996. (Consolidated Statements of Earnings) Despite the risks involved in expanding into new markets and technologies, Motorola's balance sheet remains strong. The ratio of net debt to net debt plus equity declined to 12.4% at the end of 1997 from 13.4% a year ago.
Motorola puts a huge amount of budget on research and development expenses, it rose to $2.748 billion in 1997. It is opening more and more research and development centers close to the customers it serves throughout the world. It introduced a broad line of advanced cellular handsets in......


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Approximate Word Count: 738
Approximate Pages: 3 (250 words per double-spaced page)

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