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E- Business Of Ikea

IKEA is a Swedish based furniture and furnishings company that sells “everything from cutlery to kitchens” (Jones, G 2007). The business revolves around the philosophy of “We do our bit, you do your bit and together we save money”. The company’s success is based on its ability to adapt to change, sensitivity to customers and acting sensibly with suppliers. In 2006, IKEA made plans to expand their e-commerce strategy to allow people from the United Kingdom to purchase goods online (Kemp, E 2006). However, e-commerce has had advantages such as increased accessibility and disadvantages such as increased costs, and by late 2007, IKEA’s Chief Executive Officer and President, Anders Dahlvig announced that there would be no further investment in online stores (Carroll, B 2007). This suggests that the e-commerce site performed poorly (Paul Holding, cited Jones, G 2007).

Values at the core of IKEA
IKEA integrates distribution with sales (Kapferer, J 2007), but in some cases......


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Approximate Word Count: 1554
Approximate Pages: 7 (250 words per double-spaced page)

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